01 January 2018

Apple less dependent on the iPhone X thanks to its wider range

Apple's range of products and services has widened to the point of making the group's results less dependent on the sales of its latest iPhone during the Christmas holidays, experts and analysts say.
Flagship products continue to be a huge part of the overall value of the group

Apple's range of products and services has widened to the point of making the group's results less dependent on the sales of its latest iPhone during the Christmas holidays, experts and analysts say.

The firm's action at the apple dropped 2.5% on Wall Street Tuesday, to 170.57 dollars, in reaction to an article in the Taiwanese press that it would only sell 30 million iPhone X on the current quarter instead of an initial target of $ 50 million.

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The downward revision of Apple's forecast has not been confirmed and the stock has regained 0.28% on Wall Street Thursday after a session spread the day before.

Analysts continue to expect an average turnover of 86.2 billion dollars (72.2 billion euros) for the quarter ended December, in the upper half of the forecast of Apple is 84 -87 billion dollars.

In fact, the almost simultaneous release of two new phones in the fall - the iPhone 8 in October and the iPhone X in November - and the continued commercialization of older devices have made Apple less dependent on its newest, observes Ross Gerber, a California manager with Apple stocks in his portfolio.

The higher price of the iPhone X, sold from $ 999 in the United States, and higher margins tempers concerns about the level of sales, he says.


"We knew that Apple was evolving its strategy this quarter by launching two phones (...) and I think their cumulative sales will be in line with expectations," said the manager, CEO of Gerber Kawasaki Wealth and Investment Management. Santa Monica, California.

Apple has also expanded its portfolio of accessories and other products such as its AirPods wireless headsets or the latest version of the Apple Watch.

None of them scored individually, but they collectively make a significant contribution to Apple's results, with the "other products" segment seeing sales increase 16% to $ 12.8 billion last year. Customers who buy these accessories are also numerous to go to the App Store or listen to music on Apple Music, the two pillars of the "services" segment whose turnover has increased by 23% to 29.9 billion dollars last year.

"In the long run, this multi-device and multi-service strategy will generate additional growth," predicts Carolina Milanesi, an analyst at Creative Strategies.

However, the sales of the iPhone X will remain closely watched because this device, revolutionary with its facial recognition technology, generates almost twice as much turnover as an iPhone 7.

"Flagship products continue to be a huge part of the overall value of the group," says Bob O'Donnell at TECHnalysis Research. "It remains to be seen if this will still be the case this time."

Source : Reuters
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